Food Vending Reviews and Endorsements

I’ve been studying this business for about a year and thought I knew a lot…until I got your book. WELL DONE! I would make it mandatory reading for anyone interested in the food booth business. JC Troy, Atlanta GA

I was genuinely impressed with the thoroughness and usefulness of this book. I hope that every food vendor who comes to my event-just starting out or with years of experience-adopts the knowledge, skills and attitudes represented in this book. Scott B. Pineo, Director,Fair Manager, Skamania County Fair

Thank you for your book "Food Booth"! We are in the planning and purchasing stage and your book has already saved me more time and money than I can count. Otis, A Customer

Starting one’s own business is a difficult endeavor. It is particularly risky if one is unable to conduct due diligence prior to committing to the new enterprise. Food Booth, The Entrepreneur's Complete Guide to the Food Concession Business, provides a simple-yet comprehensive guide for the food concession business start-up where previously none existed. Prior to its publication, information needed to increase one’s odds of success in the food concession business was unavailable. No book has been written on the subject, no government statistics have been kept, nor have trade associations been established to offer the new concessionaire access to regulatory requirements, how-to information or vital support. For the food concession start-up, this fact in itself makes the publication of this book key. It opens the doors to what may seem a secret society.

Beyond the rarity of the book’s subject, Fitzgerald does a good job walking the reader through each detail of starting a concession business. Early in the book, by considering and addressing the reader’s personal limitations-a subject rarely addressed in other business start-up guides, the author conveys respect and establishes trust. The fourteen informative chapters of Food Booth are divided into four parts. Each section addresses in intricate detail a stage in the start-up process. Throughout the book sidebars and drop quotes offer helpful tidbits of inside information gleaned from the author’s personal experience. Over one hundred black and white photographs illustrating food booths in operation, example forms and applications, and formulas for calculating profitability provide the reader with logistical insight. The author spells out the many planning and design decisions the reader will encounter, and then outlines the pros and cons of each option.

Fitzgerald made a success of her concession business after learning the ropes by trial and error. She writes with the voice of a mentor willing to share her hard won expertise, realistically discussing the little known and secretive aspects of the business. With over twenty years of experience, Fitzgerald is well qualified to fill the void by offering this vital resource for the food concession entrepreneur.

Hello Barb!
We rec'vd the book and got really excited (more) about our future plans for a retirement business. My husband worked for a power co for 27 years. We had already contacted a trailer dist in FL got a great price on a new one with new equipment.
We really enjoy your book and my husband likes your way of writing. We also were so happy to see that SOMEONE has given us some insight on the concession business. Before your book was noticed we had NO ONE to talk to. We just knew we wanted to do it.

Again...Thank you so much for writing this book. I enjoyed the "different" types of vendors and customers you got!!
Have a great day. if you have time let me know what you are doing with your business and if you are still involved. I'd love to here from you!! Mike and Jane, a customer

I recommend that new vendors read this manual thoroughly before planning their concession business. This book will be one of two things. If after reading it, they determine that this business is not right for them, then this book is the most valuable time and cost saving purchase they have ever made. But, if they start a food booth business, then the information in this book is worth many times what they paid for it. Either way, no regrets. Thanks so much. Cindy a customer

This manual is an essential resource for anyone who is serious about investigating the opportunities of having a successful career in the concession business. It will help them avoid unnecessary problems and mistakes, and optimize their chance to achieve a successful concession career and lifestyle. Dan Neagle, General Manager Coney Express

Barb, I wanted to let you know how much I've enjoyed reading your book - Food Booth - I have been looking for something like this for a long time and you have the information that I have been searching for. Thank you! Emily, a customer

Hi Barb, I received your book in the mail this afternoon. I
feel you have accomplished a great service to us
potential newbies. Thank-you.